Paripesa Logo & Brand Guide: Everything You Need
This comprehensive guide details the visual and verbal identity of Paripesa, ensuring consistent and impactful brand representation across all platforms. Maintaining brand consistency is crucial for building recognition, trust, and a strong connection with our audience.
What is Paripesa?
Paripesa is a leading online betting and gaming platform, offering a wide range of sports betting options, casino games, and engaging promotions. We strive to provide a secure, reliable, and entertaining experience for our players. Excitement is key, especially when exploring popular games like the aviator game codes providing thrilling opportunities.
The Importance of Brand Consistency for Paripesa
A consistent brand identity builds recognition and trust. When our logo, colors, typography, and voice are used correctly, it reinforces our position as a reliable and exciting gaming destination. This is especially important when users are searching for a paripesa promo code or looking to understand the platform’s offerings.
Who is this Brand Guide For?
This guide is designed for anyone representing Paripesa, including designers, developers, marketing professionals, partners, and content creators. It ensures a unified brand experience across all touchpoints.
The Paripesa Logo: Core Identity
The paripesa logo is the cornerstone of our visual identity. It embodies our dynamic and modern approach to online gaming.
Logo Variations
We utilize three primary logo variations:
- Primary Logo: The full logo with the icon and text.
- Secondary Logo: The icon on its own, for use in situations where space is limited.
- Submark: A simplified version of the icon, for smaller applications like favicons.
Logo Usage Guidelines: Do’s and Don’ts
Proper logo usage is vital. Here's what to keep in mind:
Clear Space
Maintain a minimum clear space around the logo equal to half the height of the icon. This ensures the logo remains visually distinct.
Minimum Size
- Print: 1 inch (2.54 cm) wide.
- Digital: 100 pixels wide.
Incorrect Logo Usage Examples
Avoid stretching, distorting, or altering the logo's colors. Do not add effects like drop shadows or gradients. Always use the provided master files.
Logo Color Palette
Our color palette reflects our brand personality.
Primary Colors
- Paripesa Blue: Hex: #00467F, RGB: 0, 70, 127, CMYK: 100, 45, 0, 50
- Paripesa White: Hex: #FFFFFF, RGB: 255, 255, 255, CMYK: 0, 0, 0, 0
Secondary Colors
- Paripesa Yellow: Hex: #FFDA60, RGB: 255, 218, 96, CMYK: 0, 15, 62, 0 (Used for highlights and accents)
Color Accessibility Considerations
Ensure sufficient color contrast between text and background colors for readability, adhering to WCAG guidelines.
Typography: Voice of the Brand
Our typography communicates clarity and trustworthiness.
Primary Brand Font
- Font Family: Roboto
- Font Weights & Styles: Regular, Bold, Italic. Bold is used for headlines, Regular for body copy, and Italic for emphasis.
- When to use each weight/style: Bold for impact, Regular for readability, Italic sparingly for emphasis.
Secondary Font
(None currently defined)
Typography Hierarchy
- Headings: Roboto Bold, varying sizes based on hierarchy.
- Subheadings: Roboto Bold, slightly smaller than headings.
- Body Copy: Roboto Regular, 16px.
Font Usage Guidelines
Maintain consistent leading, kerning, and tracking for optimal readability.
Imagery & Visual Elements
Our visual style is modern, dynamic, and engaging.
Visual Style & Tone
We aim for imagery that conveys excitement, energy, and trustworthiness.
Photography Guidelines
- Image Style: Authentic, action-oriented, and relatable.
- Subjects & Composition: Focus on people enjoying the excitement of sports and gaming.
- Examples of Approved Imagery: Images of people celebrating wins, engaging with the platform, and enjoying a social gaming experience.
Iconography
Icons should be simple, clean, and consistent with the overall brand aesthetic.
Graphic Elements & Patterns
(None currently defined)
Color Palette: Expanded Details
Our color palette is used strategically to create a cohesive brand experience.
Primary Color Applications
Paripesa Blue is used for backgrounds, buttons, and primary text elements. White is used for contrast and readability.
Secondary Color Applications
Paripesa Yellow is used for accents, highlights, and call-to-action buttons.
Color Contrast & Accessibility
Maintain sufficient color contrast to ensure accessibility for all users, particularly when displaying text.
Brand Voice & Messaging
Our brand voice is enthusiastic, trustworthy, and competitive.
Tone of Voice
We speak with excitement, confidence, and a commitment to providing a secure and reliable gaming experience. We understand the thrill of games like the aviator game, and we want to convey that energy in our messaging.
Key Messaging Themes
Focus on the excitement of betting/gaming, the security of our platform, and the reliability of our services.
Examples of Brand Messaging
Experience the thrill of victory with Paripesa! Your trusted partner in online gaming.
Brand Applications: Examples in Practice
Website & Digital Presence
Maintain consistent branding across all digital channels, including our website, mobile app, and email communications.
Social Media Guidelines
Use the paripesa logo and brand colors consistently on all social media platforms. Maintain a consistent tone of voice and engage with our audience authentically.
Marketing Materials
Ensure all marketing materials adhere to these brand guidelines, including banners, flyers, and brochures. Promotions featuring a paripesa promo code should also reflect the brand's visual identity.
Physical Branding
(Currently not applicable)
Resources & Downloads
Logo Files
Vector formats (AI, EPS, SVG) and Raster formats (PNG, JPG) are available for download.
Font Files
Roboto font files are available for download.
Brand Style Guide PDF Download
A complete brand style guide is available for download.
Contact Information for Brand-Related Inquiries
(Contact details available upon request)
Understanding tricks to win aviator game is something players search for, and we aim to provide a safe and entertaining platform for them to explore.
